If you run an independent restaurant in the Orlando area and you're not sure where your F&B dollars are going, Underground Hospitality Advisors was built for you. We're a hands-on advisory practice — not a consultancy, not a software platform — that brings operator-level expertise directly into your business.
Underground Hospitality Advisors is a strategic advisory practice focused exclusively on food & beverage operations. We work across revenue growth, operational efficiency, menu engineering, catering and event sales, guest experience design, leadership development, and long-range strategic planning — bringing the full stack of advisory expertise to operators who need more than a spreadsheet.
Orlando's independent restaurant market is one of the most competitive in the country. Labour and food-cost pressures are constant, event-season volatility swings demand unpredictably, and the tourism-driven guest mix demands consistency at scale. These are the same structural challenges that cost full-service clubs and resort hotels millions each year — and they apply at independent scale too, often with less margin for error.
What sets the Underground approach apart: our founders have led $88M in annual university F&B revenue and a $46M single-unit Florida restaurant operation. We don't arrive with slideware and generic recommendations. We arrive with a playbook we've run — and we build one tailored to your restaurant's specific revenue gaps, cost profile, and growth potential.
Every engagement starts with the Discovery Assessment — a focused audit that maps your revenue gaps and produces an actionable plan you own.
A focused audit of your Orlando restaurant — revenue gaps, menu engineering opportunities, and a 90-day action plan you own. Includes executive report, SWOT analysis, and a 1-year growth roadmap.
After your Discovery Assessment, we deploy AI-assisted content across menu, social, and email on a monthly cadence. Includes a monthly working session and performance review.
Bespoke multi-pillar engagements — from focused 60-day sprints on one service area to quarterly strategic retainers across all seven pillars. Scoped on a strategy call.
The four objections we hear most from Orlando operators considering the Discovery Assessment, answered straight.
$2,500 is a flat fee that covers the entire 4-week engagement end to end: the current-state audit, on-site or virtual walkthrough, SWOT analysis, the executive report, the 90-day action plan, and a 1-year growth roadmap. There are no hourly add-ons, no scope creep, and no surprise invoices. Unlike hourly consultants who bill for every email and follow-up call, our fee buys a defined deliverable — measurable, prioritized, and yours to keep.
No — but Orlando is the market we built around. Underground Hospitality Advisors serves independent F&B operators across Florida, with the Discovery Assessment grounded in your specific operation regardless of city. The on-site or virtual walkthrough, P&L review, and 90-day action plan ship the same way for a Tampa, Miami, or Orlando operator; only the local market context changes.
Four weeks end-to-end, designed to keep roughly 3–5 hours total of Orlando operator time on our side: a 60–90 minute kickoff call, a single on-site or virtual walkthrough, and a 60-minute final read-out where we hand you the written deliverable. Your team stays on the floor; we pull the data, do the analysis, and package the findings.
A 30-minute call to confirm fit and scope. No credit card until you're ready to proceed.
Still on the fence? Read the FAQ ↓
No credit card for the call · We reply within one business day